Northwind Digital
SEO brief for Fernhill Coffee
Week 44
Oct 26 – Nov 1, 2026
Cold brew lost clicks. Here is our plan.
- Clicks
- 10,161
- ↓ 12% vs the previous 28 days
- Impressions
- 394.1K
- ↓ 1% vs the previous 28 days
- CTR
- 2.6%
- ↓ 0.3 pts vs the previous 28 days
- Avg. position
- 6.8
- ↓ 0.1 vs the previous 28 days
Google search, last 28 days compared with the 28 days before.1
What changed
- Clicks to the cold brew page fell 41% while it kept its place near the top of Google.1
- That one page explains the 12% dip in clicks across the site. Impressions held steady, so people still see the listing; fewer of them click it.1
What we’re doing
- Rewriting the page’s search title and description around what people ask first. Live by Thursday.
- Adding a brew-ratio table so the page answers the top questions directly.
Done recently
- New search titles on six product pages.
- Merged two overlapping brewing guides into one page.
